Bake World

Identity; Branding

Skills Used Identity Design
Type Live Project
Tools Used Adobe Photoshop; Adobe Illustrator

Context: Bake World is a Bangalore (India) based corporate catering service provider undertaking orders for corporate events and gatherings.

Problem Statement: Create an identity and brand which represents Bake World that can be used across various platforms and media for marketing purposes.

Solution: The alphabets 'B' and 'W' of Bake World are incorporated in the logo. It symbolizes a master chef inviting his guests into his kitchen to enjoy and savour his delicious treats. The logo was intended to portray a warm and welcoming feel.